Corporate Video class at Kent State University was the beginning for me. I took that class and thought to myself, “This sounds really fun. I would love to make videos like these, and do it for MY JOB.” Am I strange for thinking early on that corporate video was what I wanted to do? Should my aspirations have been to head to New York or L.A. as some of my peers were hoping to do? Am I a weirdo?
Part of the initial appeal of corporate video, honestly, is the ability to stay in Ohio where my friends and family are. I love it here — Akron, Cleveland, the Cavs, the people, the pace, the changing weather. However, the truth is that I still find corporate video in Northeast Ohio to be a fun, rewarding line of work. Even when it’s 10 degrees below zero. And there is 3 feet of snow on the ground. And it’s windy.
Sorry. Moving on now…
I have a career in which I can be creative. I can apply my interests and knowledge for technology. Most of all, I can quickly see results from my work in terms of marketing, sales, or a fundraising event that drives donations. I feel lucky to have a job doing what I want to do and one that gives me instant gratification to boot.
One of my favorite recent projects was producing a video for The American Cancer Society’s Cattle Baron’s Ball. We interviewed WKYC news anchor, Sara Shookman, regarding her father’s battle with cancer. The interview took place in her parent’s backyard by a pond. It was a beautiful day, and Sara was wonderful. The edited product incorporated some photos and b-roll, but the bulk of it was Sara telling the Scott Shookman story. It was a very raw video.
The American Cancer Society invited our company to the Cattle Baron’s Ball Event. We watched the video along with the other attendees; there was not a dry eye in the room. It is a somewhat difficult video to watch. It really creates that “lump in the throat” feeling from start to finish. After the video played, the open donations portion of the live auction began. I am certain that our video had a direct effect on driving funds for The American Cancer Society that evening. It was great to see the effects of the video first-hand.
However, the “good cause” videos are not the only rewarding part of this business. I love producing videos for our for-profit corporate clients, too. For some reason, fun companies are drawn to our company. Often, we are shooting processes in factories where we get to see the oh-that’s-how-it’s-made! kind of stuff. I have literally shot video of paint drying, but the fast, fun way with UV light. Yes, this is the kind of thing that interests me! I am the kind of person that wants to know the ins and outs of everything. And “everything” changes from day to day in this business.
Through the process of making these videos, I get to know our clients, and I want to see them succeed. I genuinely like the companies with whom we work, what they represent, and the products they make and/or market. It is great to hear that our video brings people to the trade show booth or that a company’s staff members are receptive to a Youtube training video. (There’s that instant gratification thing again.)
I get to go behind-the-scenes. See obscure things. Meet interesting people. Learn things. I get to do what I like, see the results of what I am doing, AND get paid for it. Because it’s my job. How lucky am I?