Goodwill – “When You Donate” TV Commercial

We created both a :15 and :30 second version of this TV commercial for Goodwill of Greater Cleveland.

Many people think of Goodwill as just a place to buy used goods, or a place to donate your old stuff.  But, Goodwill provides many benefits to local communities. They came to us wanting to make a commercial that shows Goodwill as more than a retail store, that shows the benefits of what Goodwill does with the donation they receive, and ultimately encourages people to donate.

This animated TV spot was made entirely in After Effects.