Joann Fabrics – Fall Fashion Fusion 

Joann wanted to highlight the process for how a new fabric line comes into existence and how they coordinate their fabric and pattern collections with their marketing. We shot interviews with 3 of the people responsible for the Autumn Equinox line along with a lot of b-roll of the patterns themselves.

The interviews were shot in a fairly small room at Joann but we were able to work with them to re-decorate the room for each interview with elements from the Autumn Equinox line. The video was shot with a Canon C100 and a 5D.