Joann Fabrics – “What is Love”

Joann wanted to make a fun, upbeat video for social media on Valentine’s Day. We invited a bunch of friends and family to our studio and asked them what love meant to them.

We shot this with a Canon C100 and 5D on a white background. The white background gives the video a really open and airy feeling that really helps give off the fun feeling that we were going for.