Magic Tap is a simple device that makes serving beverages at parties a lot simpler. The concept was to create a classic infomerical-style video but with somewhat classier visuals.
The spot had to appeal to a wide-variety of audiences; kids, parents, elderly, and people who throw lots of parties.
We brought out the full production team and setup for this shoot, grip truck included, as we wanted to light several of the outdoor scenes in addition to all the indoor scenes. We shot this spot in a single day, which turned into a very fast paced shoot given the number of different locations and setups.
The final result of this video led to additional product videos, as the makers of Magic Tap also make products for dispensing laundry detergent and watering plants. You can view links to those videos below.