Northeast Ohio Medical University

NEOMED wanted a video to celebrate their 40th anniversary and how much they had evolved in those 40 years. For us, the trickiest part was the wide variety of shots needed and scheduling time around when we would be able to get those shots. We had to shoot different departments, different classrooms, different labs that all had fairly small, sometimes overlapping windows when we could shoot them.

We achieved this by scheduling 6 half-day shoots rather than having any full-day shoots. That allowed us to concentrate our days on shooting at 2 or 3 areas and making sure we got great shots at them than rushing around or having to split our crew up. Having a much smaller, more concentrated shot list for each shoot really allowed us to focus on quality rather than quantity.