OHFA – Flashback
The Ohio Housing Finance Agency contacted us to produce a thirty second television commercial to promote the development, rehabilitation and financing of low- to moderate-income housing.
The concept was to showcase life’s memories that are created with the security of a home. Weeks were spent scouting houses and neighborhoods to find the prefect location that fit our needs. Shot in one day, each scene was precisely scheduled to allow maximum efficiency. It was important to make sure the actors had enough time in makeup to age appropriately while making sure the arrival of the bus and other elements were on time.
The end result is a successful campaign that produced excellent results.