Save the Dream Ohio TV Spot

We shot this commercial for the Ohio Housing Finance Agency as part of their Save the Dream Ohio initiative. One of the keys to pulling off this commercial with the style we were looking for was our Sony FS700. We shot the two opening shots in slow motion which, combined with the music choice, really gave off the feeling of hopelessness that we needed. Then when the music changes and the rest of the spot plays at regular speed the transition to hopefulness is even stronger.

Like always, the right camera for the right job.