We did great things this week. I can’t tell you about any of them.

Any business owner knows the challenges involved in finding a customer. Marketing and selling anything is tough. The advent of digital marketing and social media opens incredible new ways to reach an audience. At the same time it magnifies a problem unique to those who produce custom creative, images and video content for clients. The problem is that our clients would prefer we not talk about the work we are doing for them in our marketing, on our website or through social media posts. I completely understand and honor client requests to keep the details of their project off the internet, especially when it is work in progress. After all, I would have an issue with our t-shirt vendor if they posted a picture of my order with a caption “Dan Mosher just ordered 1,000 Mosher Media t-shirts”. That would ruin the surprise for the 1,000 people I intended to include on my Christmas gift list. What if the Bricco posted a picture of the banquet room with the caption “Dan Mosher just booked the room for another fun and rowdy Mosher Media party”.  While our parties are rowdy and fun, I don’t want that online. What if someone was offended that they weren’t invited?

Hey Everyone, Look at Us!

Included in this blog post are two great pictures that I posted to social media this week. I love both of these shots.  Not because I am in them but because for me they capture really great moments where for a quick second I get to share with the world how much I enjoy what our company does. I like the work, I like the clients, I like the crew, and I love the moment. Social media was made for people like me who love attention and believe the whole world is waiting to see what we are doing today.  Google the term narcissist, my picture comes up. Many of them. At work, on the boat, at the condo in Florida, in front of one of my cars, with my son on a ski trip. I am completely out of control.

What I can’t do in any of these social media posts is tell you what we are doing.  I can’t identify the client or the details of the project.I might as well just take dozens of pictures of nerdy looking millennials, clueless college kids and one middle-aged dork in front of a camera and a bunch of lights and just use them over and over again on Facebook and Instagram.  In all seriousness I respect the client’s privacy and understand the industry etiquette. In some cases, the product we are shooting hasn’t been announced or released to the public. In other cases we have signed a non-disclosure agreement. In all cases, I respect and honor the client’s desire to keep the details of their work-in-progress off the internet.

“We have incredible video production success stories we would like to share”

The reality is that there are incredible and powerful stories behind each one of these pictures. They contain people we cannot identify and stories we cannot share.  Clients who have trusted us for decades. Producers and script writers who have worked for weeks if not months to get us to this day. Talented shooters and crew who fire up the creative juices and bend every rule to create stunning scenes from simple setups.  Talent that needs coaching and spectators who are attracted to the lights like a moth. The point is, even though on social media all we post is endless pictures of crew with cameras at random locations you just have to trust that there is more to the story.  Fun and successful projects, satisfied clients, a true business purpose and the results that go along with a job well done. All you have to do is come in and talk to us in person. In that setting we can tell you what really happened.