Why We Don’t Offer Website Design and Development Services

There are a number of talented website design and development professionals in the Akron Cleveland area.  Some are our customers and some refer video production work to us. This is one of several reasons why we don’t offer website design and development services. In today’s blog I would like to discuss the plethora of other reasons why Mosher Media didn’t get into the business of creating websites. Certainly the number one reason is that we are a video production company solely focused on video production for business. For this reason and several others when clients ask us if we would help with their website or digital marketing we suggest our friends in the business.

As hard as it is to say “no” to a client, at Mosher Media we stick to the core business. We know our strengths.  For nearly three decades our company has been focused on video production for business. Our work also includes serving non-profit and political organizations, community groups, educational institutions and governments. When we are working on music videos or documentaries they are usually passion projects or in rare cases well-funded personal projects for select clients.  These projects add an artistic and cinematic element to the portfolio. This is appealing to the business owners and marketing professionals on our prospecting list who are looking for this style in their video content.

There are advertising and creative agencies who offer the entire spectrum of services from graphic design to digital marketing strategy to photography and video production. Many of these firms have some in-house media production capabilities and outsource specific tasks in a project to a video production company like Mosher Media. In some cases I have done consulting work to advise and support the efforts of a creative agency to build an in-house video production studio.  In all cases it’s clear that an agency can have video production services as an in-house capability but it would be backwards for a video production company to have an in-house advertising agency. We like working with and for our friends in the creative and web development field and we don’t want to compete with them.

We leave website design and development to those who focus on it full-time.

At Mosher Media, we know who we are and we know what we are not.  We like our identity and our brand perception. We want to be known for video production. In my opinion when a video production company starts offering graphic design and web development services they should brand themselves as a creative agency. A pure video production company should not offer these services. It is difficult to master video production as a craft if management is distracted by problems with a client’s website. It is also possible that starting as a video production company and then later offering digital marketing and web development suggests that the operation could not survive on video production work alone.

The digital marketing firms, the advertising and creative agencies along with the website design and development companies all offer a broad range of services. Their clients expect from them a variety of solutions to various marketing and advertising challenges. While these operations may have some print, audio, video and photography capabilities in-house their real value proposition is in guiding their clients as to what tools should be used and when.  A firm that started as a video production company and then adds website design and development is going to struggle in the marketplace. It’s wise for those in this narrow and focused discipline to stay the course and master the craft. I believe the best plan is to be a resource for those who offer the entire portfolio of services. Serve them by doing one thing and by doing it well.